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HomeJim Bernau

Jim Bernau

Current Issue

Ways These Wineries Are Navigating the Great Resignation

December 22, 2022 Miles Smith 0

The terms “great resignation” and “quiet quitting” are buzzwords employers are undoubtedly tired of hearing, but they’re nonetheless obstacles business owners who are trying to maintain a robust workforce have to navigate. Karen Bonarrigo, chief […]

News

Changes Wineries Have Noticed in Consumer Buyer Behavior

November 21, 2022 Miles Smith 0

Consumer buying behavior changed notably during the pandemic and winery owners say they are still working hard to keep up with the shift in attitude.  Spicewood Vineyards found itself working through continuing challenges brought on […]

News

Three Ways Companies Overcame Supply Chain Woes

November 14, 2022 Miles Smith 0

Going back to 2021, supply chain issues have been one factor that’s made it more difficult and more expensive for wine businesses to put their products on the shelves. Glass bottles — namely a shortage […]

News

Three Quick Things To Remember About Marketing

October 27, 2022 Miles Smith 0

Members of Vintner Magazine’s growing expert panel of regular contributors are great at sharing simple truths that have helped them launch their wineries and keep them moving forward. Our September/October issue of Vintner Magazine featured […]

News

The Service That Is Boosting Sparkling Wine in Oregon

September 22, 2022 Miles Smith 0

Domaine Willamette is the newest winery under the Willamette Valley Vineyards umbrella to make its debut, officially opening its doors to the public this week. The wine served and sold at the Dayton, Oregon winery […]

News

The Case for Outside Marketing Help

September 19, 2022 Miles Smith 0

Some wineries with internal marketing departments say bringing in outside marketing and public relations firms to help promote their brands can be valuable in the right situation. “There are occasions when an outsider’s perspective is […]

Current Issue

Strategies for Attracting Wine Guests During Winter

February 24, 2022 Miles Smith 0

Winter is here, but are your customers? The weather in California is predictable for most of the year, and the cooler temperatures in Texas make the winter months more enjoyable than summertime, when the scorching […]

News

How Willamette Valley Vineyards is Breaking Into The Whiskey Business

February 3, 2022 Miles Smith 0

Oregon Pinot Noir producer Willamette Valley Vineyards  is experimenting with whiskey. The Pacific Northwest wine company announced on Thursday that it had produced — and quickly sold out of — an inaugural, limited release of […]

Current Issue

BEYOND THE PINOT: Christine Clair Directs The Future Of Willamette Valley Vineyards

December 29, 2021 Miles Smith 0

When you hear the name Willamette Valley Vineyards, your first thought may be of Pinot Noir and other cool-weather varietals that grow well in craggy, Pacific Northwest terrain.  But the winery started by founder and […]

News

Three Ways Being Publicly Traded Can Help Wineries Grow

December 1, 2021 Miles Smith 0

There are various ways to raise money to start a wine-oriented business, and being a publicly traded company is one way to jump start your growth and fund capital improvements. Willamette Valley Vineyards has been […]

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Digital Issue

Modern Winemaker Q&A: Why Canned Seltzer Doesn’t Worry Echolands’ Rudin

Modern Winemaker Q&A: How Steve Melchiskey Helps Fellow Vintners Succeed

VINTNER Q&A: What Christian Palmaz Believes About The Roles of People and Terroir in Winemaking

The Role the McBride Sisters Play in Advancing Wine Inclusivity and Accessibility

VINTNER Q&A: How Byington’s Winemaker Made the Leap from Rioja to Santa Cruz

Five Questions With Jules Taylor

What Preparing the Next Generation Can Look Like

Five Questions with Georges Daou of DAOU Family Estates

Bread & Butter’s Strategy for Introducing a Varietal to Their Portfolio

The Steps Baldacci Took To Becoming a Luxury Brand

What Flambeaux’s Arthur Murray Learned About Growing A Portfolio and Brand

Strategies That Have Been Key to Papapietro Perry’s Success

How John Cifelli is Running the Ship At Unionville Vineyards

Getting to Know the Man Behind McPrice Myers

How This Infectious Disease Expert Became An Expert Winemaker

Q&A: Gregg and Mary Alger, Huston Vineyards

Q&A with Priyanka Dhar French, Signorello Estate

Vintner Q&A: Ron Yates, Spicewood Vineyards

The Consumer Focus Shifts Telaya Made to Continue

How Spring Lake is Implementing Safety Standards while Offering a Classic Winery Experience

Driving Growth Amid Inflation, Staffing Woes and Changing Trends

Current Issue
January 5, 2023 0
To say the last three years has been a mixed bag for wine-producing businesses is an understatement.  In 2020, businesses rethought the way they interacted with the public as COVID-19 wrought havoc on the United [...]

Mazza’s Next Generation Keeps Company Moving

Current Issue
December 29, 2022 0
The gravitas of the Mazza name has grown tremendously in Pennsylvania since the early 1970s when two young entrepreneurs set out to go into business for themselves and make wine in what is now the [...]
Current Issue

Turning to History Drives TerraVox Forward

December 26, 2022 0
Cabernet Sauvignon, Pinot Noir, Chambourcin, Riesling and Chardonnay are all well-loved varietals that represent various regions throughout the United States, but you will find precisely none of these at TerraVox Vineyards. Since 2012, the Kansas [...]
Current Issue

Ways These Wineries Are Navigating the Great Resignation

December 22, 2022 0
The terms “great resignation” and “quiet quitting” are buzzwords employers are undoubtedly tired of hearing, but they’re nonetheless obstacles business owners who are trying to maintain a robust workforce have to navigate. Karen Bonarrigo, chief [...]
Current Issue

Tips and Strategies for Optimizing Internships

December 20, 2022 0
Does your company offer internships to people interested in careers in winemaking, management or the hospitality side? Industry professionals told Vintner they offered paid internships, including Willamette Valley Vineyards CEO Jim Bernau, who said internships [...]

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