Mead is thought to be one of the oldest alcoholic beverages out there. Like cider, it’s technically a wine, and adult-beverage producing companies across all categories have gotten into the act, making canned meads that […]
This is part of a continuing series of Q&As with members of the global wine community. Vintner Magazine will share business and personal insights from winery owners, vintners, marketing managers, sales directors, QCQA staff and […]
Gil Family Estates, an award-winning wine producer founded in 1916, has appointed Sue Ghest-Kehoe as Vice President of Brand Management. Sue will help oversee the US portfolio that has over 500 90+ scores from various […]
Passion Feet’s brand is built around a story that celebrates strong women, focuses on social issues and promotes it as a value wine that co-owner Erica Paolicelli hopes people will confidently bring along to a […]
Some wineries with internal marketing departments say bringing in outside marketing and public relations firms to help promote their brands can be valuable in the right situation. “There are occasions when an outsider’s perspective is […]
Wineries continue to sing the praises of email as a selling tool, even as social media continues to seemingly pick up steam as a means of marketing. For some, it provides a stable-but-growing base of […]
Getting customers to buy a tasting is great, but getting them to buy a few bottles of wine or sign up for your wine club is even better. Wine industry professionals who recently spoke with […]
With more than 30 SKUs, Gervasi Vineyard’s wine portfolio has enough diversity to appeal to a wide range of palates and audiences. But the Canton, Ohio winemaking company’s success and rapid growth that has taken […]
Not all wineries have Ice Wines on the tasting room menu, but David Smith, head winemaker at Gervasi Vineyard in Canton, Ohio, says making them is well worth the extra effort. Gervasi’s Sognata Ice Wine […]
Like many wineries, Early Mountain Vineyards in Madison, Virginia stepped up its e-mail communications to customers during the pandemic. “I’m fanatical about watching open rates through MailChimp,” said Aileen Sevier, VP of Strategy & Marketing. […]
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