Today, 19 Crimes, the first winery that used augmented reality to bring their labels to life, continues to disrupt the market and announced a multi-year partnership with Entertainment Icon, Snoop Dogg.
Snoop Dogg kicks off the partnership with 19 Crimes first California wine, appropriately named ‘Snoop Cali Red’, which will be available in stores summer 2020. The line expansion will cast a contemporary lens on 19 Crimes, a line of wines inspired by the convicts turned colonists that built Australia.
“I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans. It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!” states Snoop Dogg.
John Wardley, TWE Marketing Vice President, Americas, states, “Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red. Snoop embodies the spirit of 19 Crimes – rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”
19 Crimes was recently announced as #4 in Drinks International’s ‘The World’s Most Admired Wine Brands 2020’ and, for the 5th consecutive year, 19 Crimes was named a “Hot Brand” in Shanken’s IMPACT Newsletter.