1924 Expands Portfolio with Launch of Whiskey Barrel-Aged Red Blend

Delicato Family Wines announced today the nationwide launch of 1924 Whiskey Barrel-Aged Red Blend, a new offering from 1924. Delicato Family Wines is the US sales growth leader in spirits barrel-aged  wines, with year-to-date growth of 14.8% in dollar sales in the category.  

Launched as an homage to the year the winery’s founders, the Indelicato family, planted their first  California vineyard, 1924 Wines pays tribute to the rebellious and daring spirit of the 1920s. The brand  has caught on with consumers nationwide, growing by an average of 34% each year since its launch. 

The new 1924 Whiskey Barrel-Aged Red Blend joins the 1924 Bourbon Barrel-Aged Cabernet Sauvignon and Port Barrel-Aged Pinot Noir in the brand’s spirit-aged portfolio.

“The launch of our new Whiskey Barrel-Aged Red Blend builds on the continuing strength of consumer interest in the spirit barrel-aged wine category,” noted Brett Johnson, 1924 Portfolio Director. “With the entire category almost quadrupling in sales to nearly $200 million over the past five years, spirits-barrel-aged wines have become an important segment that continues to find favor with consumers.” 

Johnson continued, “We’re excited to introduce a unique bottle design with this launch, which we believe will bring differentiation and excitement to the category while tying back to the brand’s 1920s roots.” 

With the consistent popularity of red blends amongst U.S. wine drinkers combined with the demand for spirit barrel-aged wines, we know 1924’s Whiskey Barrel-Aged Red Blend will resonate with consumers who look for the bold, intensely flavorful  wine for which 1924 is known.” 

1924 Whiskey Barrel-Aged Red Blend is launching at retail nationwide in June 2023 at a suggested retail  price of $21.99. Sourced from select California vineyards, the Whiskey Barrel-Aged Red Blend offers the  same rich, smooth signature profile that 1924 consumers love. Crafted from traditional Bordeaux-style varietals of Cabernet Sauvignon, Merlot, Petite Verdot, and Malbec, the Cabernet-dominate blend is aged in authentic premium Whiskey barrels for a minimum of 60 days.  

For more information about 1924, visit www.1924wines.com and follow @1924wines on Instagram.

~News Release by Delicato Family Wines

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