An Environmentally Conscious Way to Encourage Repeat Customers

The November 1 opening of City Winery’s newest New York City location will introduce with it new ways the expanding restaurant that serves its own wine on tap expects will help it draw in customers and encourage them to keep coming back.

City Winery’s fifth New York City location will open in the Grand Central Terminal in Vanderbilt Hall as a new dining option for commuting wine enthusiasts. With the opening, City Winery will be launching a reusable bottle program so customers can take wine to go, return the bottle to be washed and sanitized, then receive a $5 credit towards the next bottle.

“As a New Yorker, this is my most surreal venue opening to date,” said Michael Dorf, City Winery Founder and CEO. “This is truly an honor as a restaurateur and someone who loves the city to have a footprint in the iconic Grand Central Terminal. And to leverage this location’s commuters, we are very proud to launch an important returnable bottle program to urgently combat climate change in how we drink wine on the go.”

Located on the west side of Vanderbilt Hall, the new location will include three concepts including a signature winery experience, a grab-and-go food spot and a full-service restaurant. The venue will be open for breakfast, lunch and dinner featuring live ambient music with the capacity to host 190 guests.

Guests will be able to drink the wine on tap (with by-the-glass sales representing 70% of the chain’s wine sales) or take them home in reusable bottles designed to be returned and refilled.

City Winery’s main wine production facility is located just north of the city on the Wallkill River, where the company is restoring the old Montgomery Mills hydroelectric dam to provide 100% of the electricity used on premise.

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