McMinnville, OR (February 22, 2021) – Beck Family Estates, the exclusive importer and sales agency for South Africa-based Graham Beck and Steenberg Vineyards, and Oregon-based Angela Vineyards and Abbott Claim, announces their newly appointed eCommerce Manager, Justin Rapolas.
In his new role, Rapolas will be focusing on digital sales for the portfolio’s brands and he “looks forward to launching and revamping our eCommerce platforms, strategizing marketing plans and pushing the boundaries on how we view the wine industry. In the past year, the alcohol eCommerce landscape has more than doubled and wine has been at the center of that. Now, more than ever, it is important for Beck Family Estates to start focusing on creative solutions to reach consumers and drive sales.”
Kristin Marchesi, General Manager and Vice President of Winery Operations for Beck Family Estates, echoes this saying, “Beck Family Estates has been aggressively building our business in the U.S. market and strong digital and eCommerce programs are the key to success. 2020 showed the value of this and we are looking forward to using new technologies as a medium for continued growth.”
Based in Paso Robles, Rapolas gained considerable experience working as Member & Private Client Liaison for DAOU Family Estates and similar work for Eberle Winery. In those roles he focused on ECommerce campaigns, customer retention and increasing customer acquisition. He also holds a Wine Business Management Certificate from the Wine Business Institute of Sonoma State University, focusing on sales and management best practices.
About Beck Family Estates
Beck Family Estates is a family-owned company championing unique vineyard sites and wineries in South Africa and Oregon. As grape growers, winemakers, importers and marketers, the company is lauded for its long-term, multi-generational commitment to local communities, as well as environmental restoration, conservation and regenerative farming. Led by Antony Beck, the company is the exclusive importer for the acclaimed, méthode champenoise house, Graham Beck, as well as Steenberg Vineyards, the oldest registered farm in South Africa’s Western Cape. In Oregon, the recently launched Abbott Claim focuses on Pinot Noir and Chardonnay sourced from estate vines as well as from other organic and sustainably farmed vineyards in the Willamette Valley. The Angela Vineyards label also champions organic and sustainable farming practices for their wines and vineyard sources throughout the Willamette Valley.