Bevan Cellars Creates General Manager Position

Bevan Cellars in Oakville, California has hired established wine industry professional Dan Moberg as General Manager. 

Proprietor Victoria De Crescenzo said Bevan was growing and had determined the time was right to add a general manager to its leadership team.

“This is a new position for Bevan Cellars, one that we knew we needed to sustain our growth, and Dan is the perfect fit for this new role,” De Crescenzo said.

Moberg, along with his wife and business partner Valerie Moberg, founded Vintelligent Marketing in 2006 and has spent more than 15 years working in wholesale, retail and direct-to-consumer wine sales to help small and mid-sized wine brands compete in an increasingly competitive market. 

Since 2018, Moberg had also served as general manager of Hundred Acre Wines in St. Helena, California. He joined that company as technology and media manager in 2016.

Before starting Vintelligent Marketing, he was a sales representative for a fine wine wholesale distributor before spending seven years as the sole wine buyer at the St. Helena Wine Center. He started his wine industry career driving tractors and forklifts in the vineyards during harvest for his in-laws, on the bottling line at a  Napa Valley winery, and as a cellar rat in a Sonoma County winery.

“In my last position I was the general manager of a highly rated and allocated Napa Valley Cabernet producer, and I’ve worked with Bevan Cellars on their branding and marketing for years. With my experience and their growth, jumping in to fill their new General Manager role made perfect sense.” Moberg said. “I’ve obviously always enjoyed combining work and family, and taking on this position is another exciting opportunity for that connection since Bevan Cellars’ Winemaker and Co-Proprietor Russell Bevan and I are brothers.”

Bevan agreed with the sentiment.

“It’s the perfect time for Dan to join the team,” he said. “I know he gets our vision, and working together on a day-to-day basis to bring us to that next level is going to be epic.”

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