Bread & Butter Wines, a 4-time Impact Hot Brand Award winner, announces the launch of its inaugural Pinot Grigio. With domestic Pinot Grigio wines representing 66% of the total Pinot Grigio segment, Bread & Butter is well positioned to help uncomplicate a consumer’s choice in this competitive arena. Bread & Butter Pinot Grigio is on shelves nationwide at a suggested retail price of $15.99.
Balanced and bright, this classically-styled wine leads with notes of white floral and fresh citrus. Bread & Butter Winemaker Linda Trotta says, “This is a beloved example of Pinot Grigio from California. It will stand-up in taste and quality and pairs perfectly with crisp salads, light pasta dishes or frankly anything you want. With its aromatic accents alone, this classic California Pinot Grigio is a real crowd pleaser.”
In an increasingly complicated world, Bread & Butter Wines’ marketing campaign continues to reassure wine lovers it’s okay to keep it simple by leaning in to one piece of advice – “Don’t Overthink It.” Like the portfolio’s other varietal wines, this Pinot Grigio offers a reassuring choice to wine lovers as they pick-up a bottle of Bread & Butter wine.
“We are excited to launch our first-ever Pinot Grigio, a natural fit to our already thriving Bread & Butter white wine portfolio” says Jeff Ngo, Senior Vice President of Marketing for WX Brands. “This latest innovation is just another example that unlocks the simplicity people want – and a beloved example of Pinot Grigio from California meant for people to enjoy all year long. It’s a standout.”