Doffo Winery’s Plans For Celebrating Its Silver Anniversary

Doffo Winery is celebrating its 25th anniversary in Temecula Valley this year by showing its appreciation for the customers who have helped it evolve from idea to unique destination.

The family-owned-and-operated winery’s plans include legacy-themed events and programs, including a limited-edition, collaborative family wine, media events and consumer wine dinners.

Doffo founder Marcelo Doffo was an auto repair business owner when he began the winery that bears his family’s name in 1997 on a parcel of undeveloped land in Southern California’s Temecula Valley. The winery’s on-site vintage motorcycle collection contributes to its identity and is among the reasons it’s become a popular destination.

READ MORE: How Doffo Chose A Bottling Size For Virtual Tastings

But the man who grew up on a soybean and corn farm in rural Argentina — and was eager to return to his roots — didn’t expect that to happen when he started Doffo Winery, which is run by his three adult children..

“I bought some land so I could play in the dirt. I bought a tractor so I could play with the tractor,” said Marcelo. “When we went to get licensed, we never intended to become a big winery; we just wanted to make wine for ourselves. So, it’s a great feeling to see how far we’ve come.”

The year-long twenty-fifth anniversary celebrations will include:

  • The launch of a limited-edition commemorative family wine blend including a custom-etched bottle signed by members of the family
  • A signature media and consumer event 
  • Monthly wine dinners
  • A family retrospective highlighting the Doffo family over the years through now
  • Social media programming showing old family photos, key milestones over the years, and sentimental family moments to illustrate the Doffo’s strong family bond
  • Special recognition of long-term/legacy wine club members

“Dad’s legacy is super important to all of us, especially making sure that we still make him proud,” said Samantha Doffo, who is in charge of events, tours, and experiences for the winery. “I would like to think that folks who have been customers for years still see a part of my dad in each of us. At the end of the day, none of us would be here without his crazy idea, and all we hope for is to continue doing what we love and be able to share it as siblings, with our kids, and with everyone that comes to enjoy the fruits of dad’s labor.” 

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