The Michigan Restaurant & Lodging Association (MRLA) and Michigan Wine Collaborative hosted the #MichiganWineMonthChallenge through the month of May to raise money for The Michigan Hospitality Industry Employee Relief Fund. The general public purchased tickets to be entered to win prize packages at Michigan wineries from across the state.
All proceeds from the #MichiganWineMonthChallenge benefited The Michigan Hospitality Employee Relief Fund. The relief fund was created by the Michigan Restaurant & Lodging Association to provide grants to the state’s hospitality industry employees that have been affected by the COVID-19 pandemic.
“We owe a tremendous thank you to our partners at the Michigan Wine Collaborative for generating this idea and raising funds for a much-needed resource for Michigan’s hospitality employees,” said Justin Winslow, President and CEO of the MRLA. “It has always been clear that our industry is innovative and resilient, but it’s in these true times of hardship that show just how much our industry and our state can come together for the common good.”
“Our goal with the Wine Month Challenge was to raise awareness for the wine industry in our state that has been greatly impacted by the COVID-19 pandemic while also doing some good by raising money to support the hospitality industry’s hardworking employees,” said Brian Lillie, Director of Hospitality & Distribution at Chateau Chantal and Michigan Wine Collaborative board member. “This partnership with the MRLA did just that.”
More information for The Michigan Hospitality Industry Employee Relief Fund can be accessed here.