Nicki Minaj-owned Company Enters Low-Calorie Wine Game

Years after pop-star founder Nicki Minaj created the company that sells MYX Fusions Moscato and Sangria, MYX Beverage LLC is entering the growing category of lower-calorie and low-alcohol wines.

Appealing to consumers who are seeking health-conscious options, MYX is offering two new wines packaged in convenient 4-packs of cans.

“The MYX Fusions team worked hard with the winemaker to produce these amazing wines. These wines represent a milestone in winemaking, using age-old methods of early harvest and creative innovation,” said Peter D. Reaske, MYX Beverage LLC CEO. “We knew if we entered the on-fire ‘light’ category, we needed a product that didn’t compromise taste or quality, and at 75 calories per serving, MYX Light delivers exactly what consumers are looking for – great-tasting, ‘sessionable’ refreshing, easy-to-drink, lower-calorie wines.”

“Early feedback has been incredible,” noted Michael Sylvester, MYX SVP of sales.”Our current wholesale partners are excited about the category of lower-calorie wines, and when we sample the product, people are stunned by how flavorful the wines are! The combination of an incredible product, our outstanding wholesaler network along with our national selling team partner, Royal Wine Corporation, should light up sales in retail.”

MYX Light Chardonnay is a slightly dry wine with fresh, crisp notes of apple, Romagna pear, and lemon. MYX Light Rosé is delightfully refreshing and made from Barbera grapes showcasing hints of strawberry, raspberry, and citrus.

Available June 21, 2021
75 calories per serving (5oz serving)
125 calories per 250ml can
13g total carbs per 250ml can
5% alcohol by volume
Sold in 4-packs of 250ml cans
Imported from Italy
Gluten-free, Kosher certified
$12.00 per 4-pack SRP

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