Planning for the Future Continues Despite Virus

Like many, the wine industry has been significantly impacted by COVID-19. But, when it comes to production and wine projections, it can be all systems go still.

Penns Woods Winery projects for 3-5 years into the future, noted co-owner and Marketing Director, Carley Mack.

“Our plans to continue to plant and expand what we can harvest ourselves will not change,” she said of the Chadds Ford, Pennsylvania vineyard. “We plan on selling the same amount of wine, we just may have to approach our execution and sales with new angles considering the current state of our nation.”

Now that many states are continuing social distancing and stay-at-home orders, Penns Woods are planning on a few collaborations with other local Sommeliers and people in the wine industry.

The Pennsylvania Winery Association has been working closely with all of its partners across the state to share pertinent guidance quickly, and react with relevant programming for both wineries and collective customers.

Jennifer Eckinger, the Executive Director of the association, has shared with Vintner how the organization quickly sprung into an informative role to help wineries stay on a steady path.

For businesses, the PWA built a page on its site dedicated for winery operators which provides state government information, general business assistance and specific wine industry resources.

“We continue to share regular updates with our members and engage with them across various touch points to assist them every way we can,” Eckinger said.

For consumers, the PWA has also created a COVID-19 news and resources page to keep customers up-to-date on the latest information as well.Being able to share wineries’ retail status and how they can purchase wine can be helpful all in one place and makes a good jumping off point to start a sales connection.

“We also launched a “Stays Home” series of our curated PA Wines content channel, “The PA Wine Land Post” to share relevant articles and resources to inspire tastings at home, recipe pairings and other education and entertainment-centered ideas,” Eckinger said. “We look forward to days together at our wineries ahead but until then we’ll continue toasting to everyone at home.”

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