Looking for yet another way to connect with your customers during the pandemic? Some state tourism departments are getting into the digital game, helping stoke interest in the wineries and facilitating online purchases.
New Mexico is flexing its virtual wine tourism muscles, launching a new online quiz to let consumers plan their trip to its state’s wineries.
The New Mexico Tourism Department (NMTD) launched the New Mexico Wine & Where quiz, an online tool that lets wine aficionados virtually explore the different wine varieties of America’s oldest wine region.
The interactive pairing tool invites consumers to select from categories like flavor, comfort zone and travel vibe, and gives them a recommended pairing of New Mexico wines and destinations. The wines featured in the quiz are available for purchase online.
“This is a fun and engaging way for us to elevate New Mexico’s grape growers and wineries at a time when local businesses need support,” New Mexico Tourism Secretary Jen Paul Schroer said. “Due to the pandemic, many winegrowers have been unable to showcase and sell their product through events, so this is an interactive way we can share the heritage of New Mexico’s viticulture and encourage folks to buy New Mexico True.”
New Mexico viticulture dates back to 1629, but the wines produced are only recently becoming more widely known.
In the four centuries since New Mexico’s first plantings, local grape growers have experimented with vitis vinifera and French hybrids in search of the perfect marriage of climate, soil and terrain. The state offers a diverse array of non-traditional varieties honoring traditional heritage planted in high-desert elevations ranging from 3,300 to 6,000 feet above sea level.
Individuals participating in the Wine & Where quiz are encouraged to share their results across their social media channels. NMTD is on Instagram (@newmexicotrue) and on Twitter (@newmexico…use the hashtag #NewMexicoTRUE).