Renowned family-owned Sonoma County winery Rodney Strong Wine Estates announced the launch of Knotty Vines, a new lifestyle brand that reaches an emerging consumer demographic with unique offerings in a fast-growing price segment. Irreverent and fruit-driven, Knotty Vines will feature four wines: Chardonnay, Pinot Noir, Cabernet Sauvignon, and a Red Blend, with all the wines priced at $14.99.
Aimed at older millennials and gen-x wine consumers, Knotty Vines takes wine tradition and turns it upside down, tapping into the energetic, daring spirit of modern-day experience seekers and giving them permission to indulge and create everyday emotional connections.
Knotty Vines Chardonnay flaunts vibrant peach, green apple, and tropical notes. The Pinot Noir is dark and sumptuous with rich flavors of black cherry, vanilla and oak. The indulgent Cabernet Sauvignon is packed with chocolate and blackberries with playful silky tannins. The Red Blend is a confluence of Merlot, Malbec, Zinfandel and Petit Verdot with ripe plum, coffee, black cherry and chocolate flavors and a rich, smooth finish.
“We are so excited to introduce Knotty Vines as an affordable luxury for the adventurous,” states Knotty Vines Winemaker Olivia Wright, “I make these wines to give people goosebumps when they share with friends and when they give into just a bit of temptation.”