Staff Moves Riboli Made in Response to Rapid Growth

Riboli Family Wines has expanded its national sales and strategic planning team to support what it said was rapid growth of budget-conscious Stella Rosa, the Riboli Estate Group and the rest of its portfolio.

“We continue to invest in the future of our brands, wineries, vineyards, and especially in our people,” said Steve Riboli, third generation owner. “Led by our new Senior Vice President of Sales, Paul Roberts, we have expanded from two to five sales divisions, adding strategic and chain sales professionals. We also created exciting development opportunities for our team while adding robust, local support for our trade partners.”

Paul Roberts was named senior vice president of national sales. Roberts’ responsibilities span the entire Riboli Family Wines sales and strategy teams. Prior to joining the company last spring, Roberts spent 20 years with Banfi Vintners, most recently as its VP of sales for North America. He also held sales leadership positions with E.&J. Gallo Winery and Johnson Brothers Liquor Company, among others.

Each of the five new sales team divisions includes a division vice president, regional manager, trade development manager, district manager, and area manager. Division vice presidents include Greg Baldino, Southeast; Tom Walker, Central; Ryan Deines, Mid-West; and Chris Riboli, West. A search for the Northeast Division VP is underway.

Kyle Hensley was named senior vice president of chains. To support retailer chain partners, Hensley has been selected to lead a team of eight to manage the company’s key chain relationships. 

Paul Rinaldi was named VP of national accounts. He will oversee Kroger, Whole Foods, Meijer as well as all Costco divisions. Rechetnik was named VP of drug/c-store/military/west regional accounts.

Penny Kosut was named VP of sales of the Riboli Estates Group. Kosut will oversee the family’s portfolio of California estate-based wineries: San Simeon, Maddalena, Highlands 41, Opaque, Windstream and Riboli Family. 

JR Trevino was named vice president of strategic planning and business integration, working with Susan Bertenthal, the new senior director of business insights.  

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