Hope Family Wines has been named “American Winery of the Year” by Wine Enthusiast magazine’s annual Wine Star Awards, the industry’s premier global awards celebration. Hope Family Wines is one of the pioneering heritage wineries […]
Getting customers to buy a tasting is great, but getting them to buy a few bottles of wine or sign up for your wine club is even better. Wine industry professionals who recently spoke with […]
It should go without saying that referrals from other wineries and partnering with local businesses are valuable when you’re trying to attract traffic to your tasting room. Roxanne Myers, President of Lost Oak Winery near […]
Some wine producers skip the tasting room entirely, but there are others who are quick to tout the merits of a brick and mortar establishment that facilitates a way to directly interact with consumers and […]
If recent announcements by various noteworthy winemaking companies are any indicator, hiring consulting winemakers is both trending and something companies want their target audience to know about. Despite the seemingly steady flurry of press releases […]
(This story originally ran in the March/April issue of Vintner Magazine) Hope Family Wines owner Austin Hope does not mince words when asked what the most valuable resource in his vineyards is. “The most valuable […]
Editor’s note: This originally ran in the March/April edition of Vintner Magazine. How do you make sure your tasting room employees are properly trained, certified and able to handle potential hazards such as underage, unruly […]
One technology trend the COVID-19 pandemic made popular was the QR Code, which became widely regarded as a new, sanitary method for customers to see menus. It’s been more than two years since the first […]
Earth Month is drawing to a close, but for many wineries, the topic of conservation takes near center stage year round. In the spirit of the this month’s theme, winery owners and executives shared with […]
There are labels that emphasize a wine’s region, and labels that emphasize that the wine inside the bottle is made using estate-grown grapes. Winemaker and Hope Family Wines owner Austin Hope takes it a step […]
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