Throop Named Weed Cellars VP Sales, West

Weed Cellars™ has announced the appointment of Dane Throop (C.S.W.) as its Vice President of Sales, West.

Throop who was previously Divisional Director of Sales, West, at Enovation Brands, has spent 25 years working in the alcohol industry, including 12 years in sales at Don Sebastiani & Sons, most recently as Western Regional Manager. 

Today Throop is charged with driving Weed Cellars sales across the western regional United States in the categories of wine, beer and spirits. “Weed Cellars is a dymanic and cutting-edge company that is changing the face of the entire aclohol space,” he enthused.

Throop entered the bar industry straight out of college, taking up the position of bartender at the-then-very-popular R.J.’s of Beverly Hills, California. He quickly moved up to Beverage Director at Malibu-based Gladstone’s for Morfood-N-Fun. From there Dane advanced his career on the other side of the equation, representing top-tier brands to distributors and licensees.

On the subject of Weed Cellars’ portfolio favorites, Throop quipped: “I’m a Paso Robles fan so I’m partial to the Weed Cellars Cabernet Sauvignon ($14.99 retail). Then I tasted Weed Straight Bourbon Whiskey ($39.99 retail), and I confess that my head was turned. I’m super charged about returning to the beer world too, and since our Weed Light beer partners with the Gary Sinise Foundation, my motivation to drive this brand is even more inspired.”

Weed Cellars’ Senior Vice President of Sales, Eric Rabinoff said, “Dane has incredibly strong relationships with distribution management key personnel as well as on- and off-premise accounts across the entire western territory. He’s intrenched in the alcohol business and I look forward to witnessing his great leadership and mangment skills.”

Weed Cellars is a lifestyle brand comprising a highly-rated portfolio of wines, straight bourbon whiskey, beer and ale. Behind Weed Cellars works an impressive team of creative and sharp advisors, including business savants, country music icons and sports stars, who further perpetuate the brand’s reach through their own respective channels of public relations, social media, concerts and events.

Weed Cellars’ 750ml wines’ $14.99 price-point has undoubtedly contributed to the brand’s accessibility and explains its seamless roll-out; the wines are consistently scoring 90, 91 and 92 in consumer and alcohol trade publications across the board — unusually high points for a wine at this price point. Additionally, Weed Cellars Prosecco 750 ml, is set to release in August of 2020, and will retail at $12.99. Its 12 oz. canned beers retail at $8.99 and $15.99 for a six-pack and 12-pack, respectively. 

Weed Cellars is currently sold in Pavillions, H-E-B, and Spec’s among other retailers across the country.

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