Why Kerrville Hills is Entering ‘Hye Society’

Boutique winery, incubator owner and Texas wine advocate John Rivenburgh is expanding his footprint in the Texas Hill Country, opening a new location on a heavily traveled highway west of Austin.

Kerrville Hills Winery is located northwest of San Antonio in Kerrville, but Rivenburgh is kicking off March by opening the doors to the winery’s second tasting room, The Hill at Hye, on Texas’s Wine Road 290, a rapidly developing stretch of wine tourism located between Johnson City and Fredericksburg.

This corridor running between Johnson City and Fredericksburg, Texas has become the epicenter for wine tourism because of the concentration of vineyards and wineries located along the length of the highway. 

The new location in Hye, Texas offers the same wines as are served in the Kerrville Hills Winery tasting room, but with a different tasting experience. 

READ MORE: Triple Threat: Kerrville Hills Helps Create Winemakers, Wineries & Wine

The original tasting room offers classic tastings and the opportunity for guests to see where the wines are produced, as well as a view of the town of Kerrville from up on the hill, while The Hill at Hye is dedicated to seated tastings by appointment. Kerrville Hills Winery will host a grand opening of a new tasting room with a public event on Texas Independence Day, Wednesday, March 2.

“Texas has become a go-to destination for wine tourism in the U.S. drawing sophisticated wine lovers from all over the country,” Rivenburgh said. “We’re opening The Hill at Hye not just as a second tasting room, but as a completely different kind of place for people to have an immersive experience with an opportunity to really get to know the wine, and the process that goes into making it from cultivating the grapes, to our winemaking process, and even our cellaring process. 

“We are offering a highly relaxing, engaging, and educational wine experience in an easy to visit location in the heart of the Texas wine country.”

Private seated tastings will be hosted either by Rivenburgh himself or a tasting associate. The indoor tasting room has seating for eight guests.

Seating will also include a patio and outdoor space. 

Be the first to comment

Leave a Reply

Your email address will not be published.