Social media and e-mail lists are among the ways wineries have been keeping their wine club members engaged, especially since the early days of the pandemic in 2020.
Taking a different path Quilceda Creek Winery in Snohomish, Washington recently focused efforts on revamping its website, aiming to communicate to members with new features that include interactive maps, graphics and drone footage. It gives visitors to the website a visually appealing way to learn more about the winery, vineyards and the products it offers.
Quilceda Creek sought outside help for the redesign. The website was built and designed by Offset Partners and features drone footage from photographers Matt Morris and Jason Tinacci and copywriting by Mora Cronin.
“We wanted the website to spark curiosity and inspire viewers to dive further into the history of Quilceda Creek, and the true sense of place the Quilceda Creek wines embody,” Lindsay Regan, VP of Strategy at Offset Partners said.
Upon opening the website, an animation on the homepage showcases drone footage of Quilceda Creek’s estate vineyards in the Columbia Valley’s Horse Heaven Hills and Red Mountain AVAs.
The “Vineyards” portion of the website is equipped with an animated, clickable SVG map which shows the driving route to the Columbia Valley to the winery’s three vineyards: Champoux, Galitzine and Mach One.
The website features interactive statistics and vineyard facts, and a comprehensive timeline for users to visually explore the four decades of winemaking and history at Quilceda Creek, as well as specific details about the conditions of the company’s three estate vineyards.
“We want visitors to the website to truly see and understand the way the climate of a vineyard like Champoux — which is characterized by its elevation, diurnal shifts and sandy loam soils — shapes our wines,” said President and Director of Winemaking Paul Golitzin. “From vine to glass, attention to the smallest facts and figures plays a vital role in the wines we create, and the new website reflects that.”