Which of Vintner Magazine’s stories caught your interest in 2022? The staff at Vintner looked behind the scenes to review the stories that had the broadest reach, the most likes on social media and the most clicks last year.
In no particular order, here are the five stories that garnered the most attention according to the metrics.
A Look Inside One Family-Owned Winery’s Renaming Process
When wineries evolve from a single brand to a company with multiple brands, it’s not uncommon to see them announce a name change.
Bogle Vineyards — whose parent company recently announced it was changing its name to Bogle Family Wine Collection — is among those that have checked that box on their expanding footprint bingo card.
Jody Bogle, Vice President of Consumer Relations, who runs the family-owned company based in Clarksburg, California with her brothers Warren and Ryan Bogle, said they’re small enough that it worked for them to keep the process entirely in house.
How the Martins Tilled New Life Into Perissos
Much is being said about the US 290 Wine Trail these days. It’s a stretch of highway connecting Johnson City to Fredericksburg in the Texas Hill Country that is on a path to becoming densely populated with wineries, tasting rooms, resorts and even distilleries, providing casual wine drinkers and discerning wine aficionados a way to efficiently sample the flavors of the Lone Star State.
But one Texas winery you won’t find on that road is Perissos Vineyards and Winery. A half hour away, near the craggy cliffs of Inks Lake State Park and Lake Buchanan, owners Seth and Laura Martin grow an array of European varietals in the decomposed granite soil that is a unique characteristic of the area.
Years after the 290 Wine Trail began gaining in popularity, the small direct-to-consumer winery’s idyllic property still remains off the beaten path.
Stoller’s Strategy For Prioritizing Pollinators
While stinging insects can be a nuisance at a picnic ground or patio, the opposite is true when it comes to vineyards and the land that surrounds them.
Keeping the bees happy is not something Stoller Family Estate in Dayton, Oregon thinks is for the birds. As an active Low Input Viticulture and Enology and B Corp certified company, Stoller Head of Corporate Gardens Corinne Gosness said conserving insect habitats and communities has consistently remained a focus in the company’s vineyards, landscapes, buildings and tasting rooms.
The Thought Process Behind Two January Rebrandings
January is a time for both New Year’s Resolutions and, if recent winery announcement trends serve as an indicator, rebranding and reinvention.
Flat Rock Cellars and Monte Creek Winery announced their rebranding campaigns to kick off 2022 and shared the thought process and procedure involved with updating their labels and shifting their storytelling.
Why an Organic Approach Leaves a Slim Margin For Error
Want to put the certified organic logo on your wines?
Brace yourself for an arduous process, then. It goes far beyond what one must do to claim being “sustainable,” said Randy Meyer, winemaker for BARRA of Mendocino and Girasole Vineyards in Mendocino County, California.
Federal standards for certified organic produce — including grapes — involve growing on soil that has been free of prohibited substances for three years before harvest to ensure that the crops will not be contaminated. It’s focused on the conservation of resources, but qualifying as certified organic also includes regulations for organic processed products, including prohibiting artificial preservatives, flavors, and dyes.
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