Finding ways to connect to a consumer from afar can be a challenge. Although sales figures can tell you some of the story, knowing what a consumer wants next or is planning to do in the future in what they may want to have as a product can’t always be told at the register.
Using an online survey is one way to gather data that may not be found in dollars and cents.
Billsboro Winery co-owner Kim Aliperti tells Vintner that she finds industry-type surveys invaluable toward finding out information to help her New York Finger Lakes winery get ahead.
”I learn a lot from what has worked for others, what upcoming trends are, and how to brand and sell our own products, be it wine or experience,” she said.
The only survey Billsboro has created so far has been regarding its wine club to learn what aspects of the club customers like best.
”It was informative,” she said, adding with a laugh, “I also learned it is not easy to create a good survey question.”
Billsboro has put out a newsletter for the past 10 years, which can glean some information for the winery.
Billsboro will send a newsletter out via email at least once monthly, and more often when it has events or news to promote — such as new releases, when a wine score is announced or such.
”It is a great tool for us,” Aliperi said. “We include live links to purchase products, buy a ticket for an event, and most recently to join our new “Virtual Wine Tasting” events.
”During the post-Covid time it has proved invaluable.”
Photo Courtesy Billsboro Winery
Be the first to comment